To Smith, Elder & Co. 13 November 
Down near Bromley. | Kent
I leave entirely to your better judgment the size of the advertisement, & the extent which you may think it worth while to advertise; I am doubtful of its doing much more good than making early subscribers complete their copies.—1 I have made & suggested a few alterations in the advertisement The line about “a general sketch of the Zoology &c &c” must be omitted.2
Would it not be worth while to introduce the names Owen, Waterhouse Gould Jenyns & Bell of the contributors after each part, they are good & known names,?
If you require space to do this, you might omit the sentence in italics, about the Lord Commissioner & the following sentence, & make a general Heading to the whole advertisement in large type, of “With the Approval &c &c &c.”
As the advertisement now stands, it is not evident, that the Geological Observations were written by me; my name had better be introduced, where I have marked it.
The title of the Coral-Volume had better, I think, be a little fuller, as I have introduced it.3
I am very much obliged to you for having sent me the advertisement to look at & | Believe me | Yours very faithfully | C. Darwin
Sends corrections and suggestions for an advertisement for Zoology and Geology of "Beagle".
- Letter no.
- Darwin, C. R.
- Smith, Elder & Co.
- Sent from
- Source of text
- Harry Ransom Center, The University of Texas at Austin
- Physical description
Please cite as
Darwin Correspondence Project, “Letter no. 1023,” accessed on 24 February 2017, http://www.darwinproject.ac.uk/DCP-LETT-1023